How to Proactively Secure a Seat on a Board
Many aspiring board members ask, “What’s the magic formula to get on a board?” The truth is, there’s no magic, but there is a strategy. The key is to be proactive.
You are the CEO of your own career, and taking charge of the process is essential. My suggestion is to structure your journey toward board membership.
Step 1: Craft a Powerful One-Page Resume
Start by creating a concise yet compelling one-page resume. Highlight your achievements and expertise in a way that clearly communicates your value to a potential board. Send this resume to major executive search firms, but don’t stop there. Remember: these firms only influence about 35–40% of board appointments.
Step 2: Identify Your Unique Value Proposition
What skills or expertise do you bring to the table? Is it financial acumen, operational insight, or a niche industry specialty? Conduct a deep dive into the top 100 TSX companies (or other relevant organizations) to identify boards where your skills can align with their needs.
Analyze the makeup of their current board members. Look for gaps in expertise or upcoming retirements that could signal potential openings. This research is crucial for targeting the right opportunities.
Step 3: Make Direct Connections
Once you’ve identified where you can add value, take a traditional but effective approach: write a letter. Address it to the Chair of the Board or the Chair of the Governance Committee.
In your letter:
- Express your genuine admiration for the company.
- Outline the unique value you could bring to the board.
- Politely request a meeting to discuss how you might fit into their future plans.
If granted a meeting, treat it as a chance to demonstrate your insight into their business and explain how you can contribute to the board’s goals.
As a personal example, I pitched myself years ago to a global 5-star hotel chain, enticed by the idea of complimentary stays. They politely declined. However, when I approached a mining company with extensive knowledge of their operations, I eventually became their Chairman.
The lesson? Be strategic. Tailor your pitch to the company’s needs and demonstrate real value.
Step 4: Gain Experience and Build Your Network
If you’re struggling to secure a for-profit board role, start by serving on a not-for-profit board. Non-profit board roles offer invaluable experience in governance, leadership, and strategy. They also expand your professional network, dramatically increasing your chances of landing a corporate board seat.
Take Charge of Your Board Journey
Don’t wait for the perfect opportunity to fall into your lap. Create it. Actively manage your career by seeking roles where you can contribute effectively and grow your experience.
Remember, the phone call from a search firm might never come. By taking proactive steps to position yourself as a valuable board member, you’ll greatly enhance your chances of success.
After all, success on a board doesn’t happen by accident—it’s earned through preparation, strategy, and persistence.
Start building your path today.